Grant: Applied Research and Development Grants - Level 1
Institut de tourisme et d'hôtellerie du Québec
$25,000.00
Application of consumer insight research in travel & tourism: optimization of travel agencies' websites using eye-tracking technologies
EF 2021-22
Résumé
True Impact is a neuromarketing research and strategy firm, that helps brands retain and acquire customers.The company uses neuroscience and biometric technologies to quantify human emotion to advertisements. Bymeasuring brain and body reactions, they determine current customer interest and offer recommendations forimprovement. True Impact would like to help the adaptation of travel agencies to develop an innovativeapproach with sensory marketing. To do this, True Impact seeks the expertise of ExperiSens, college center forthe transfer of technology (CCTT) of the Institute of Quebec tourism and hotel industry (ITHQ), whichspecializes in hospitality and customer multisensory experience to evaluate if True Impact's technology can beapplied to the hospitality industry with success. Using images from travel industry marketing campaigns, wewill gather webcam eye-tracking data to increase the efficiency and the accuracy of True Impact eye trackingpredictive algorithm and reduce false detection.
Programme
Applied Research and Development Grants - Level 1
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
NSERC's Awards Data
Tel que publié
Application id
561572-2021
Name nom
Tanguay, Jasmin
Department département
Siège social
Organization id
54829
Institution établissement
Institut de tourisme et d'hôtellerie du Québec
Province en
Québec
Province fr
Québec
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2021
Competition year année de concours
2021
Award amount
25000
Program id
CARD1
Program name en
Applied Research and Development Grants - Level 1
Program name fr
Subventions de recherche et développement appliquée - niveau 1
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1561
Committee name en
Applied Research and Development Grants
Committee name fr
Subventions de recherche et développement appliquée
Area of application code
900
Area of application group en
Commercial services
Area of application group fr
Services commerciaux
Area of application en
Commercial services
Area of application fr
Services commerciaux
Research subject code
6301
Research subject group en
Psychology
Research subject group fr
Psychologie
Research subject en
Sensory systems and perception
Research subject fr
Systèmes sensoriels et perception
Installment
inst:1
Partie
1
Nb partie
1
Application title
Application of consumer insight research in travel & tourism: optimization of travel agencies'
websites using eye-tracking technologies
Keyword
NSERC
Application summary
True Impact is a neuromarketing research and strategy firm, that helps brands retain and acquire customers.The company uses neuroscience and biometric technologies to quantify human emotion to advertisements. Bymeasuring brain and body reactions, they determine current customer interest and offer recommendations forimprovement. True Impact would like to help the adaptation of travel agencies to develop an innovativeapproach with sensory marketing. To do this, True Impact seeks the expertise of ExperiSens, college center forthe transfer of technology (CCTT) of the Institute of Quebec tourism and hotel industry (ITHQ), whichspecializes in hospitality and customer multisensory experience to evaluate if True Impact's technology can beapplied to the hospitality industry with success. Using images from travel industry marketing campaigns, wewill gather webcam eye-tracking data to increase the efficiency and the accuracy of True Impact eye trackingpredictive algorithm and reduce false detection.
