Grant: SSHRC Doctoral Awards
Wilfrid Laurier University
$40,000.00
Post-Sale Value Management in Business-to-Business Markets
EF 2024-25
Programme
SSHRC Doctoral Awards
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
21000228
File number
752-2023-2555
Name nom
Mirza, Jeeshan
Role rôle
Applicant
Amount montant
40000.0
Fiscal year exercice financier
2024
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2023
Title titre
Post-Sale Value Management in Business-to-Business Markets
Keywords mots clés
customer value; post sale service; customer value management; business to business marketing; technology firms; high tech marketing; relationship marketing
Program
SSHRC Doctoral Awards
Programme
Bourses de doctorat du CRSH
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
