Grant: Insight Grants
The University of Western Ontario
$36,125.00
The Opportunities and Limitations of Virtual Reality in Charitable Appeals
EF 2018-19
Programme
Insight Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
95134
Name nom
Kristofferson, Kirk J.
Role rôle
Applicant
Amount montant
$36,125
Fiscal year exercice financier
2018
Institution
The University of Western Ontario
Établissement
The University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2019
Title titre
The Opportunities and Limitations of Virtual Reality in Charitable Appeals
Keywords mots clés
marketing; consumer behaviour; virtual reality; charitable giving; persuasion
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
