Grant: Standard Research Grants
University of Ontario Institute of Technology
$13,077.00
Counter-stereotypical new products: what are the barriers to their adoption and how to overcome them
EF 2010-11
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
9415
Name nom
Lei, Jing
Role
Applicant
Award amount
13077.00
Fiscal year exercice financier
2010
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2008
Title
Counter-stereotypical new products: what are the barriers to their adoption and how to overcome them
Keywords
counter-stereotypical products; new product adoption; stereotype change
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
