Contribution: Canadian Experiences Fund
MACBRIDE MUSEUM SOCIETY
$133,573.00
Flying the Cultural Skies
EF 2019-20 · 2019-08-29
Résumé
The MacBride Museum Society is receiving funding to enhance their business development tools and build marketing content so that they can grow their audiences and revenues. MacBride Museum Society will partner with Air North to expand the growth and sales of cultural and other tourism products in the Yukon through a joint sales channel. This will allow visitors to enter either of the organizations’ websites and book package experiences through one portal. The integration of the online sales tools and web content will allow the MacBride Museum Society and Air North to control their business and sales channels independently but interlinked.
Programme
Canadian Experiences Fund
Bénéficiaire
Emplacement
WHITEHORSE, Yukon, Canada
Type de bénéficiaire
Not-for-profit organization or charity
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2022-03-31
Agreement Number
1920-CN-000082
Agreement Start Date
2019-08-29
Agreement Title
Flying the Cultural Skies
Agreement Title (French)
Voler dans les cieux de la culture
Agreement Type
Contribution
Agreement Value
$133,573.00
Amendment Date
2021-03-23
Amendment Number
2
Description
The MacBride Museum Society is receiving funding to enhance their business development tools and build marketing content so that they can grow their audiences and revenues. MacBride Museum Society will partner with Air North to expand the growth and sales of cultural and other tourism products in the Yukon through a joint sales channel. This will allow visitors to enter either of the organizations’ websites and book package experiences through one portal. The integration of the online sales tools and web content will allow the MacBride Museum Society and Air North to control their business and sales channels independently but interlinked.
Description (French)
La MacBride Museum Society reçoit des fonds pour améliorer ses outils de développement commercial et élaborer un contenu marketing afin d'accroître son public et ses revenus. La MacBride Museum Society s'associera à Air North pour accroître la croissance et les ventes de produits culturels et autres produits touristiques au Yukon grâce à un canal de vente conjoint. Les visiteurs pourront ainsi accéder aux sites Web de l'une ou l'autre des organisations et réserver des forfaits par le biais d'un seul portail. L'intégration des outils de vente en ligne et du contenu Web permettra à la MacBride Museum Society et à Air North de contrôler leurs activités et leurs canaux de vente de façon indépendante mais interconnectée.
Expected Results
This project is expected to result in the creation of 6 short-term jobs in the cultural and tourism sector and grow revenues and income in both organizations.
Expected Results (French)
Ce projet devrait aboutir à la création de 6 emplois à court terme dans le secteur culturel et touristique et à une augmentation des recettes et des revenus dans les deux organisations.
Federal Riding
Yukon
Federal Riding (French)
Yukon
Federal Riding Number
60001
Organization Code
cannor
Organization
Canadian Northern Economic Development Agency | Agence canadienne de développement économique du Nord
Program Name
Canadian Experiences Fund
Program Name (French)
Le Fonds pour les expériences canadiennes (FEC)
Program Purpose
Support communities across Canada as they create, improve or enhance tourism products, facilities and experiences.
Program Purpose (French)
Soutenir les communautés du Canada en vue d'offrir de nouveaux produits ou expériences touristiques ou d'améliorer ceux déjà offerts, ou encore pour créer, rénover ou agrandir des installations touristiques.
Recipient City
WHITEHORSE
Recipient Country
CA
Recipient Legal Name
MACBRIDE MUSEUM SOCIETY
Recipient Postal Code
Y1A1A4
Recipient Province or Territory
YT
Recipient Type
N
Reference Number
0780-2020-2021-Qrt4-0000089
