Grant: Insight Grants
Dalhousie University
$8,434.00
Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset
EF 2022-23
Programme
Insight Grants
Bénéficiaire
Emplacement
Nova Scotia, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
92217
File number
435-2023-1130
Name nom
Aghakhani, Hamed
Role rôle
Applicant
Amount montant
8434.0
Fiscal year exercice financier
2022
Institution
Dalhousie University
Établissement
Dalhousie University
Province id
NS
Province en
Nova Scotia
Province fr
Nouvelle-Écosse
Competition year année du concours
2023
Title titre
Beyond the bottom line: Toward a better understanding of when brands embrace a shared social responsibility mindset
Keywords mots clés
marketing; consumer behaviour; cause-related markteing; charity; brand
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
