Grant: Insight Grants
Concordia University
$43,145.00
Understanding in-store brand search and choice: the role of in-store factors and consumer characteristics
EF 2017-18
Programme
Insight Grants
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
56858
Name nom
Bodur, Onur H.
Role rôle
Applicant
Amount montant
$43,145
Fiscal year exercice financier
2017
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2015
Title titre
Understanding in-store brand search and choice: the role of in-store factors and consumer characteristics
Keywords mots clés
retailing management; in-store product placement; visual attention; brand choice; online marketing
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Management, Business, Administrative Studies
Discipline fr
Sciences administratives, gestion des affaires et commerce
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
