Grant: Insight Development Grant
The University of British Columbia
$15,641.00
Constructing a new taste culture: exploring the consumer experience of B.C. wine
EF 2012-13
Programme
Insight Development Grant
Bénéficiaire
Emplacement
British Columbia, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
13805
Name nom
Joy, Annamma
Role
Applicant
Award amount
15641.00
Fiscal year exercice financier
2012
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2012
Title
Constructing a new taste culture: exploring the consumer experience of B.C. wine
Keywords
wine consumption; wine marketing; taste culture; terroir; taste makers; taste producers
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion ) ) ) )
