Contribution: Industrial Research Assistance Program – Contributions to Firms
Agence Dialekta Inc.
$165,000.00
Digital Marketing Automation
EF 2019-20 · 2019-07-08
Résumé
Digital marketing platform designed for networks, such as Franchisors, to help them orchestrate the digital marketing of a large number of franchisees who share the same business model, but in different geographic areas. The platform leverages the learning of an entire network, for the benefit of each franchisee and thus maximizes their performance. The platform will be able to serve a large number of franchisees thanks to the automation of the most manual tasks today. As part of this project, the firm will focus on automating the next 2 steps: - Online launch of digital advertising campaigns - Optimization of campaign performance.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Montreal|Montréal, Quebec, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
803418664
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2020-09-08
Agreement Number
931106
Agreement Start Date
2019-07-08
Agreement Title
Digital Marketing Automation
Agreement Title (French)
Automatisation Marketing Numérique
Agreement Type
Contribution
Agreement Value
$165,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Digital marketing platform designed for networks, such as Franchisors, to help them orchestrate the digital marketing of a large number of franchisees who share the same business model, but in different geographic areas. The platform leverages the learning of an entire network, for the benefit of each franchisee and thus maximizes their performance. The platform will be able to serve a large number of franchisees thanks to the automation of the most manual tasks today. As part of this project, the firm will focus on automating the next 2 steps: - Online launch of digital advertising campaigns - Optimization of campaign performance.
Description (French)
Plateforme marketing numérique conçue pour des réseaux, telles les Franchiseurs, pour les aider à orchestrer le marketing numérique d’un grand nombre de franchisés qui partagent le même modèle d’affaire, mais dans des zones géographique différentes. La plateforme met à profit l’apprentissage de l’ensemble d’un réseau, au profit de chaque franchisé et maximise ainsi leur performance. La plateforme pourra servir un grand nombre de franchisés grâce à l’automatisation des tâches les plus manuelles aujourd’hui.
Dans le cadre de ce projet, l'entreprise se concentrera sur l’automatisation des 2 étapes suivantes:
- Mise en ligne de campagnes publicitaires numériques
- Optimisation de performances des campagnes
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Laurier--Sainte-Marie
Federal Riding (French)
Laurier--Sainte-Marie
Federal Riding Number
24039
NAICS Code
541899
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
803418664
Recipient City
Montreal|Montréal
Recipient Country
CA
Recipient Legal Name
Agence Dialekta Inc.
Recipient Postal Code
H2W 1Z5
Recipient Province or Territory
QC
Recipient Type
F
Reference Number
172-2019-2020-Q2-931106
