Grant: Research Grants - Management, Business and Finance
Nipissing University
$62,009.00
The interaction of country images with the images of mega-events and their sponsors
EF 2009-10
Programme
Research Grants - Management, Business and Finance
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
50729
Name nom
Nadeau, John P.
Role
Applicant
Award amount
62009.00
Fiscal year exercice financier
2009
Institution
Nipissing University
Établissement
Nipissing University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2007
Title
The interaction of country images with the images of mega-events and their sponsors
Keywords
country image; product-country image; sponsorship; mega-event; olympics; international business; consumer decision making; consumer cue use; consumer information processing
Program name en
Research Grants - Management, Business and Finance
Program name fr
Subventions de recherche - Gestion, administration et finances
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
