Grant: Doctoral Awards
The University of British Columbia
$6,666.69
My brand my failure: individual identity on brand failure and brand connection
EF 2014-15
Programme
Doctoral Awards
Bénéficiaire
Emplacement
British Columbia, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
59501
Name nom
Sun, Daniel
Role
Applicant
Award amount
6666.69
Fiscal year exercice financier
2014
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2014
Title
My brand my failure: individual identity on brand failure and brand connection
Keywords
failure; identity; social identity; brand; brand attachment; brand connection
Program nane en
Doctoral Awards
Program nane fr
Bourses de doctorat
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
