Grant: Insight Grants
Wilfrid Laurier University
$56,874.00
Investigating the impact of online word of mouth on innovation diffusion: a multidimensional approach to capturing consumer online sentiment
EF 2022-23
Programme
Insight Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
77809
File number
435-2017-0495
Name nom
Ranaweera, Chatura
Role rôle
Applicant
Amount montant
56874.0
Fiscal year exercice financier
2022
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
Investigating the impact of online word of mouth on innovation diffusion: a multidimensional approach to capturing consumer online sentiment
Keywords mots clés
online word of mouth; innovation adoption; consumer online sentiment; social media; user generated contents
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Innovation, Industrial and Technological Development
Crsh domaine de recherche
Innovation et développement industriel et technologique
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
