Grant: Research Grants - Management, Business and Finance
Concordia University
$36,133.00
Brand personality creation
EF 2007-08
Programme
Research Grants - Management, Business and Finance
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
50767
Name nom
Grohmann, Bianca
Role
Applicant
Award amount
36133.00
Fiscal year exercice financier
2007
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2007
Title
Brand personality creation
Keywords
marketing; branding; brand personality; brand elements; consumer perceptions
Program name en
Research Grants - Management, Business and Finance
Program name fr
Subventions de recherche - Gestion, administration et finances
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
