Grant: Banting Postdoctoral Fellowships
Concordia University
$70,000.00
Investigating the differential responses of bilinguals to marketing communications and the moderating effects of acculturation
EF 2012-13
Programme
Banting Postdoctoral Fellowships
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
47697
Name nom
Richard, Marie-Odile
Role
Applicant
Award amount
70000.00
Fiscal year exercice financier
2012
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2012
Title
Investigating the differential responses of bilinguals to marketing communications and the moderating effects of acculturation
Keywords
language; bilingual customers; acculturation; ethnic identity; neuroscience; marketing communications; globalization; multiculturalism; memory; translation
Program name en
Banting Postdoctoral Fellowships
Program name fr
Bourse postdoctorale Banting
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion ) ) ) )
