Contribution: Industrial Research Assistance Program – Contributions to Firms
Plum.io Inc
$50,000.00
Accelerate lead generation and revenue growth with enterprise customers through Sales Navigator
EF 2020-21 · 2021-03-01
Résumé
With the recent launch of Talent Resilience Platform on October 8th, 2020, one of the Plum's core Go-To-Market strategies is focused on moving “upmarket” to target enterprise companies with 5,000 or more employees.
Plum needs to enhance its marketing capacity targeting senior HR executives at enterprise companies to increase the volume of marketing and sales generated leads in order to close the required amount of new customer deals needed to achieve FY21 revenue targets.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Waterloo|Waterloo, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
839308137
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2021-08-31
Agreement Number
967926
Agreement Start Date
2021-03-01
Agreement Title
Accelerate lead generation and revenue growth with enterprise customers through Sales Navigator
Agreement Title (French)
Accélérer la génération de prospects et la croissance du chiffre d'affaires avec les entreprises clientes grâce à Sales Navigator
Agreement Type
Contribution
Agreement Value
$50,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
With the recent launch of Talent Resilience Platform on October 8th, 2020, one of the Plum's core Go-To-Market strategies is focused on moving “upmarket” to target enterprise companies with 5,000 or more employees.
Plum needs to enhance its marketing capacity targeting senior HR executives at enterprise companies to increase the volume of marketing and sales generated leads in order to close the required amount of new customer deals needed to achieve FY21 revenue targets.
Description (French)
Avec le lancement récent de la Talent Resilience Platform le 8 octobre 2020, l'une des principales stratégies d'approche du marché de Plum consiste à monter en gamme pour cibler les entreprises de 5 000 employés ou plus. Plum doit améliorer sa capacité de marketing en ciblant les cadres supérieurs des RH dans les entreprises, et ce, afin d'augmenter le volume de prospects générés par le marketing et les ventes de manière à conclure le nombre requis de nouveaux contrats clients pour atteindre les objectifs de revenus de l'exercice 2021.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Waterloo
Federal Riding (French)
Waterloo
Federal Riding Number
35112
NAICS Code
541612
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
839308137
Recipient City
Waterloo|Waterloo
Recipient Country
CA
Recipient Legal Name
Plum.io Inc
Recipient Operating Name
Plum
Recipient Postal Code
N2V 2A9
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q4-967926
