Grant: Applied Research and Development Grants - Level 1

The meal replacement market of the food industry is dominated by sweet inspired "shake-style" mealreplacement products (MRPs). Direct Nutrisciences Inc. (DNSI), a private label nutraceutical manufacturingcompany, recognizes the opportunity to move beyond these traditional sweet flavours and is interested indeveloping a line of hot served, savory, vegan MRPs. These hearty products will focus on increasing satietylevels of those consumers while meeting the necessary macro and micronutrient profile that is required to beclassified as an MRP. DNSI is interested in collaborating with Canada's Smartest Kitchen (CSK), a TechnologyAccess Center, located at Holland College in Charlottetown, Prince Edward Island, and leader in innovativefood product development, to help support the necessary R&D to accomplish this work. DNSI, with a teamskilled in nutraceuticals and health, has the capacity to develop and manufacture nutraceutical ingredients, butlacks the skills and expertise necessary to develop palatable, ready to mix MRPs. Partnering with CSK willenable successful development of a new first of its kind hot, savory, vegan meal replacement product to exist inthis market. DNSI will manufacture, package, and distribute using their existing channels across NorthAmerica.