Contribution: Industrial Research Assistance Program – Contributions to Firms
Lim Geomatics Inc.
$62,643.00
Go to Market Strategy for Stratus
EF 2021-22 · 2021-12-12
Résumé
This project will focus on the development of a Go to Market Strategy for Lim Geomatics' new Stratus solution. Stratus is a forest management and data analytics platform that aggregates data from other Lim Geomatics forestry geospatial platform apps, such as Op Tracker, to increase the efficiency of forest management harvest operation activities. The Stratus product positioning and messaging, ideal customer profile, product pricing catalog, lead gen marketing strategy, and sales playbook will be developed for targeted geographies as part of this project.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Ottawa|Ottawa, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
803959071
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2022-04-30
Agreement Number
983612
Agreement Start Date
2021-12-12
Agreement Title
Go to Market Strategy for Stratus
Agreement Title (French)
Stratégie d'accès au marché pour Stratus
Agreement Type
Contribution
Agreement Value
$62,643.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project will focus on the development of a Go to Market Strategy for Lim Geomatics' new Stratus solution. Stratus is a forest management and data analytics platform that aggregates data from other Lim Geomatics forestry geospatial platform apps, such as Op Tracker, to increase the efficiency of forest management harvest operation activities. The Stratus product positioning and messaging, ideal customer profile, product pricing catalog, lead gen marketing strategy, and sales playbook will be developed for targeted geographies as part of this project.
Description (French)
Ce projet portera sur l'élaboration d'une stratégie d'accès au marché pour la nouvelle solution Stratus de Lim Geomatics. Stratus est une plateforme de gestion forestière et d'analyse de données qui regroupe des données provenant d'autres applications de la plateforme géospatiale forestière de Lim Geomatics, comme Op Tracker, afin d'accroître l'efficacité des activités d'exploitation des récoltes de la gestion forestière. Dans le cadre de ce projet, le positionnement et le message des produits Stratus, le profil du client idéal, le catalogue des prix des produits, la stratégie de marketing de génération de prospects et le guide de vente seront préparés pour les zones géographiques ciblées.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Ottawa West--Nepean
Federal Riding (French)
Ottawa-Ouest--Nepean
Federal Riding Number
35079
NAICS Code
115310
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
803959071
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Lim Geomatics Inc.
Recipient Postal Code
K2B 8K2
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q3-983612
