Grant: Standard Research Grants
Wilfrid Laurier University
$30,138.00
Corporate communication, customer experience and brand equity: to build and measure successful brand strategies
EF 2010-11
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
10274
Name nom
Wang, Fang
Role
Applicant
Award amount
30138.00
Fiscal year exercice financier
2010
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2009
Title
Corporate communication, customer experience and brand equity: to build and measure successful brand strategies
Keywords
brand equity; customer experiences; corporate communications; advertising; customer satisfaction; time series method
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
