Grant: Insight Development Grant
Wilfrid Laurier University
$36,165.00
We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content
EF 2022-23
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
69291
File number
430-2021-00680
Name nom
mahmood, ammara
Role rôle
Individual
Amount montant
36165.0
Fiscal year exercice financier
2022
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2021
Title titre
We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content
Keywords mots clés
Social Media; Ephemeral Content; Construal level; Embodied cognition; Psychological distance; Dynamism; Impulsivity; Brand evaluations; Liquid consumption; Branded communication
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
