Grant: Joseph-Armand Bombardier Canada Graduate Scholarships - Doctoral
York University
$35,000.00
Understanding the demand for counterfeit products: impacts to product categories and genuine brand perceptions
EF 2016-17
Programme
Joseph-Armand Bombardier Canada Graduate Scholarships - Doctoral
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
64392
Name nom
Astray, Tatiana
Role rôle
Applicant
Amount montant
$35,000.00
Fiscal year exercice financier
2016
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2014
Title titre
Understanding the demand for counterfeit products: impacts to product categories and genuine brand perceptions
Keywords mots clés
counterfeit consumption; consumer information processing; judgment and decision making; experimental methods
Program
Joseph-Armand Bombardier Canada Graduate Scholarships - Doctoral
Programme
Bourses d'études supérieures du Canada Joseph-Armand-Bombardier - Doctorat
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
