Grant: Applied Research and Development Grants - Level 1

An innovative tablet application is about to change the way people buy automobiles. This rich mediaapplication uses tablets to present information about various models of automobiles, their option packages andfinancing, directly to customers on the showroom floor. The application would also allow automaticrecalculation of costs as items are added or deleted and would allow for real-time display of financing packagesand options for the customer. It's an approach that will allow buyers to become more involved with theirautomotive purchases.The ground-breaking application will use rich media and interactivity (e.g. 360-degree rotatable car models)and present graphically rich content and a simple, consistent touch interface. It's a revolutionary approach thatallows the customer to play a greater part in the purchasing process. Quite simply, for automotive sales, it willbe a game changer.