Grant: Idea to Innovation

The human kind is entering an era of experience. In the next decades, the industry will strive to provide innovative products and services, aiming at enriching and enhancing human experiences in consuming digital media data. Among all digital media forms, video has become the most dominant in volume. To enhance human visual quality-of-experience (QoE), being able to measure and predict it is essential. The objective of this project is to develop a novel prototype product for device-adapted video QoE analysis. The product is geared towards fulfilling multimedia communication market's need, so as to reshape the visual communication industry for optimal visual QoE of end consumers.The project team is a world leader in the research field of image/video quality assessment, and had made major contributions with broad impact in the past. Recently, new breakthroughs in terms of accuracy, speed, robustness and functionality have been made by the team with substantially better performance in comparison with existing methods and systems. This project aims to transfer these breakthrough technologies into a prototype product that offers unique and critical features that easily differentiate it from existing commercial systems. The developed prototype product can be employed by various video quality control products by a broad range of video service providers who provide video-on-demand, video broadcasting, videoconferencing, HDTV, Internet TV, and wireless video services. Upon success of the proposed project, the product is expected to be quickly disseminated into the market through Canadian industry partners. A start-up company is also under plan, which is expected to generate intellectual properties, grow rapidly in the next 5 years, and make positive impact on the economy and job market in Canada.