Grant: Standard Research Grants
The University of Calgary
$21,122.00
Dissociative social influence on consumer preferences
EF 2006-07
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Alberta, Canada
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
6525
Name nom
White, Katherine J.
Role
Applicant
Award amount
21122.00
Fiscal year exercice financier
2006
Institution
The University of Calgary
Établissement
The University of Calgary
Province id
AB
Province en
Alberta
Province fr
Alberta
Competition year
2005
Title
Dissociative social influence on consumer preferences
Keywords
reference groups; consumer preferences; consumer decision making; consumer cognitions; attitudes and persuasion; social influence; social comparison; consumer behaviour
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
