Grant: Insight Development Grant
HEC Montréal
$27,320.00
Brand Intimacy: conceptual development and empirical tests
EF 2016-17
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
66845
Name nom
C. Dantas, Danilo
Role rôle
Individual
Amount montant
$27,320.00
Fiscal year exercice financier
2016
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2015
Title titre
Brand Intimacy: conceptual development and empirical tests
Keywords mots clés
(1) Brand; (2) Marketing; (3) Internet; (4) Intimacy; (5) Social Networks; (6) e-Commerce; (7) Social commerce; (8) Experimental design; (9) Social media
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
