Grant: Standard Research Grants
HEC Montréal
$20,100.00
L'interface commandite-publicité
EF 2011-12
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
12088
Name nom
d'Astous, Alain
Role
Applicant
Award amount
20100.00
Fiscal year exercice financier
2011
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2011
Title
L'interface commandite-publicité
Keywords
commandite; publicité; marketing; persuasion
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
