Grant: Research Grants - Management, Business and Finance
University of Manitoba
$53,849.00
Effect of incongruity between brand associations on attitude toward the brand
EF 2009-10
Programme
Research Grants - Management, Business and Finance
Bénéficiaire
Emplacement
Manitoba, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
50817
Name nom
Sivaramakrishnan, Subramanian
Role
Applicant
Award amount
53849.00
Fiscal year exercice financier
2009
Institution
University of Manitoba
Établissement
University of Manitoba
Province id
MB
Province en
Manitoba
Province fr
Manitoba
Competition year
2007
Title
Effect of incongruity between brand associations on attitude toward the brand
Keywords
brand image; brand origin; country of origin; brand alliance; ingredient branding; information processing; consumer behaviour
Program name en
Research Grants - Management, Business and Finance
Program name fr
Subventions de recherche - Gestion, administration et finances
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
