Grant: Insight Development Grant
Dalhousie University
$40,145.00
A Theoretical Model of the Effects of Personalized Product Placements on Consumer Preference
EF 2017-18
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Nova Scotia, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
75561
Name nom
Trifts, Valerie
Role rôle
Individual
Amount montant
$40,145
Fiscal year exercice financier
2017
Institution
Dalhousie University
Établissement
Dalhousie University
Province id
NS
Province en
Nova Scotia
Province fr
Nouvelle-Écosse
Competition year année du concours
2016
Title titre
A Theoretical Model of the Effects of Personalized Product Placements on Consumer Preference
Keywords mots clés
(1) product placements; (2) digital entertainment; (3) persuasion; (4) preference and choice; (5) consumer decision making; (6) advertising
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
