Grant: International Opportunities Fund
University of Manitoba
$73,850.00
A configurational perspective of branding capabilities development in emerging economies: an empirical study of Chinese mobile phone and insurance industries
EF 2007-08
Programme
International Opportunities Fund
Bénéficiaire
Emplacement
Manitoba, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
50453
Name nom
Wan, Fang
Role
Applicant
Award amount
73850.00
Fiscal year exercice financier
2007
Institution
University of Manitoba
Établissement
University of Manitoba
Province id
MB
Province en
Manitoba
Province fr
Manitoba
Competition year
2007
Title
A configurational perspective of branding capabilities development in emerging economies: an empirical study of Chinese mobile phone and insurance industries
Keywords
brand management; international business; emerging economies; configurational framework; business strategies
Program name en
International Opportunities Fund
Program name fr
Fonds d'initiatives internationales
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
