Grant: Insight Grants
York University
$14,394.00
How extreme product incongruity leads consumers to affirm other consumption-relevant knowledge structures
EF 2017-18
Programme
Insight Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
77946
Name nom
Noseworthy, Theodore J.
Role rôle
Applicant
Amount montant
$14,394
Fiscal year exercice financier
2017
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
How extreme product incongruity leads consumers to affirm other consumption-relevant knowledge structures
Keywords mots clés
product design; meaning maintenance; schema congruity; fluid compensation; brands; experimental design
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
