Grant: Insight Development Grant
HEC Montréal
$24,620.00
Brand Intimacy: conceptual development and empirical tests
EF 2015-16
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
66845
Name nom
C. Dantas, Danilo
Role
Individual
Award amount
$24,620.00
Fiscal year exercice financier
2015
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2015
Title
Brand Intimacy: conceptual development and empirical tests
Keywords
Brand; Marketing; Internet; Intimacy; Social Networks; e-Commerce; Social commerce; Experimental design; Social media
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
