Grant: Canada Graduate Scholarships Program - Masters Scholarships
Laurentian University of Sudbury
$17,500.00
Maximization behaviour, persuadability, and consumers' subjective well-being
EF 2007-08
Programme
Canada Graduate Scholarships Program - Masters Scholarships
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
35290
Name nom
Ayer, Steven M.
Role
Applicant
Award amount
17500.00
Fiscal year exercice financier
2007
Institution
Laurentian University of Sudbury
Établissement
Université Laurentienne de Sudbury
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2007
Title
Maximization behaviour, persuadability, and consumers' subjective well-being
Keywords
marketing; maximization scale; choice; individual differences; consumer behaviour; persuadability; consumers' subjective well-being
Program name en
Canada Graduate Scholarships Program - Masters Scholarships
Program name fr
Programme de bourses d'études supérieures du Canada - Bourses de maîtrise
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
