Grant: Applied Research and Development Grants - Level 1

Fish Attractants are used by fishermen to attract and hold fish onto a lure. A wide variety of fish attractants exist commercially andfish attractant patents. Not a single type or formulation is effective for catching a wide variety of fish which has led to thedevelopment of different fish attractant formulations for various species of fishes. Currently There is increasing environmentalscrutiny surrounding the protection of our waterways and new initiatives are being developed in the form of legislation by variousprovinces in Canada. This prevents many of the fish attractants from being used.Mayhem Bait Co. Inc. is a family owned business that sells and distributes a fish attractant product under the brand name LiquidMayhem. This product is currently purchased under a private label agreement . Mayhem Bait Co. does not own, or haveknowledge of the current product composition, nor does it have a formal distribution agreement with the manufacturer in Oregon.Because this fish attractant is being imported into Canada, Mayhem Bait C.'s customers will be unable to use it in the Canadianwater ways due to the new legislation restricting the use of imported attractants.Through the proposed project Mayhem Bait Co. will collaborate with Lambton College to develop a new environmentally friendlyfish attract to commercialize and distribute. Adjunct Faculty Researcher, Dr. Baoling Chen, with a team of two research studentswill determine the appropriate ingredients, test product formulation, optimize and test the final product and scale-up the formulationand packaging method.