Grant: Insight Development Grant
HEC Montréal
$36,350.00
HIDING FROM THE PRESS: HOW NEGATIVE PRODUCT REVIEWS INFLUENCE USAGE HABITS OF CURRENT OWNERS
EF 2019-20
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
54011
Name nom
Philp, Matthew
Role rôle
Individual
Amount montant
$36,350
Fiscal year exercice financier
2019
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2019
Title titre
HIDING FROM THE PRESS: HOW NEGATIVE PRODUCT REVIEWS INFLUENCE USAGE HABITS OF CURRENT OWNERS
Keywords mots clés
(1) Consumer Behaviour; (2) Product Reviews; (3) Word of Mouth; (4) Impression Management; (5) Product Usage; (6) Marketing
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
