Grant: Doctoral Awards
The University of Western Ontario
$10,000.00
Examining the single category belief problem in hybrid product choice the impact of category cue and choice composition
EF 2013-14
Programme
Doctoral Awards
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
27528
Name nom
Wang, Juan
Role
Applicant
Award amount
10000.00
Fiscal year exercice financier
2013
Institution
The University of Western Ontario
Établissement
The University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2011
Title
Examining the single category belief problem in hybrid product choice the impact of category cue and choice composition
Keywords
categorization; hybrid products; choice experiments
Program nane en
Doctoral Awards
Program nane fr
Bourses de doctorat
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
