Grant: Insight Grants
Ontario Tech University (University of Ontario Institute of Technology)
$5,032.00
The effectiveness of digital video advertising: An empirical investigation of the movie industry
EF 2019-20
Programme
Insight Grants
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
95425
Name nom
Karray, Salma
Role rôle
Applicant
Amount montant
$5,032
Fiscal year exercice financier
2019
Institution
Ontario Tech University (University of Ontario Institute of Technology)
Établissement
Ontario Tech University (University of Ontario Institute of Technology)
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2019
Title titre
The effectiveness of digital video advertising: An empirical investigation of the movie industry
Keywords mots clés
advertising; user generated content; digital marketing; statistical analysis; artificial intelligence
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
