Grant: Applied Research and Development Grants - Level 2

One of the most demanding topics for any online business is creating efficient conversion points includinglanding pages, display ads and product pages. However, there currently isn't an effective way to find the mostimportant component - the right picture.Lambton College and AdWiser research team collaborated to develop the foundation of a smart search method,""Wonder.pics"", through the first phase of this project in 2016. Based on the foundation of the first phase,AdWiser and College researchers will make use of Artificial Intelligence (A.I.) component to find a statisticallysignificant winner from many candidate pictures within the shortest possible time and with minimal userinteraction. It will dramatically increase chances to find a high-efficient picture and significantly upliftconversion rate as well as help achieve other related goals. The progress in A.I. development allows the user tomodify existing pictures to reach the needed combination of properties and create a picture with neatly tunedcharacteristics.For AdWiser, this project is an opportunity to leverage the existing technical and business expertise by shiftingits business model from service to product-oriented. As a result, it will scale its operations, dramaticallyincrease income per employee, profitability and capitalization. The research team will include 1LambtonCollege researcher, 2 graduates, 12 research students and AdWiser Inc. owner.