Contribution: Industrial Research Assistance Program – Contributions to Firms
Mercer-MacKay Solutions Inc.
$31,731.00
Market Research - next gen product
EF 2021-22 · 2022-01-31
Résumé
This project is the research and development required to build the next version of daXai, our marketing membership platform. This project will look at three areas:
Competitive Intelligence – what has happened in this space in the past 12 months including other commercial solutions as well as ISV partner marketing portals.
Feature requests – consolidate and evaluate all of the requests for new features collected by our surveys, beta user feedback, internal team and competitive intelligence. Rank and prioritize and determine if the feature is build or buy.
Analytics – evaluate the necessary requirements for the dashboards, reporting and analytics needed.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Toronto|Toronto, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
834440018
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2022-04-29
Agreement Number
985368
Agreement Start Date
2022-01-31
Agreement Title
Market Research - next gen product
Agreement Title (French)
Étude de marché - produit de nouvelle génération
Agreement Type
Contribution
Agreement Value
$31,731.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project is the research and development required to build the next version of daXai, our marketing membership platform. This project will look at three areas:
Competitive Intelligence – what has happened in this space in the past 12 months including other commercial solutions as well as ISV partner marketing portals.
Feature requests – consolidate and evaluate all of the requests for new features collected by our surveys, beta user feedback, internal team and competitive intelligence. Rank and prioritize and determine if the feature is build or buy.
Analytics – evaluate the necessary requirements for the dashboards, reporting and analytics needed.
Description (French)
Ce projet concerne la recherche et le développement nécessaires à la création de la prochaine version de daXai, notre plateforme d'adhésion marketing. Ce projet portera sur trois domaines : a) la veille concurrentielle – ce qui s'est passé dans cet espace au cours des 12 derniers mois, y compris les autres solutions commerciales ainsi que les portails marketing des partenaires ISV; b) les demandes de fonctionnalités – consolider et évaluer toutes les demandes de nouvelles fonctionnalités recueillies par nos sondages, les commentaires des utilisateurs de la version bêta, l'équipe interne et la veille concurrentielle; les classer, leur donner la priorité et déterminer si la fonctionnalité est à créer ou à acheter; c) les analyses – évaluer les besoins en matière de tableaux de bord, de rapports et d'analyses.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Don Valley West
Federal Riding (French)
Don Valley-Ouest
Federal Riding Number
35021
NAICS Code
51121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
834440018
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Mercer-MacKay Solutions Inc.
Recipient Postal Code
M4G 3V1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q4-985368