Contribution: Industrial Research Assistance Program – Contributions to Firms
UNIQUE APPLIANCES LTD.
$550,000.00
Business Innovation – Experimentation with distribution, demand generation / planning, and product diversification.
EF 2024-25 · 2024-04-01
Résumé
Experiment with our go-to-market strategy and create a new sales division by creating and hiring an outward facing sales team to develop a distribution partnership network throughout North America. We will be testing several new initiatives, including implementing/integrating/optimizing a CRM, creating a both a B2B ordering portal and a D2C e-commerce site, EDI integration, and more. We will also will implement and test new marketing analytics and customer service department metrics that will optimize our support to end-consumers and business relations, improve product performance, and to ensure customer satisfaction.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Oakville|Oakville, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
122668205
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2025-03-31
Agreement Number
1018598
Agreement Start Date
2024-04-01
Agreement Title
Business Innovation – Experimentation with distribution, demand generation / planning, and product diversification.
Agreement Title (French)
Innovation commerciale — Expérimentation en matière de distribution, de génération/planification de la demande et de diversification des produits.
Agreement Type
Contribution
Agreement Value
$550,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Experiment with our go-to-market strategy and create a new sales division by creating and hiring an outward facing sales team to develop a distribution partnership network throughout North America. We will be testing several new initiatives, including implementing/integrating/optimizing a CRM, creating a both a B2B ordering portal and a D2C e-commerce site, EDI integration, and more. We will also will implement and test new marketing analytics and customer service department metrics that will optimize our support to end-consumers and business relations, improve product performance, and to ensure customer satisfaction.
Description (French)
Expérimenter notre stratégie de mise sur le marché et créer une nouvelle division des ventes en créant une équipe de vente tournée vers les marchés extérieurs et en embauchant des personnes chargées de développer un réseau de partenariat de distribution dans toute l’Amérique du Nord. Nous testerons plusieurs nouvelles initiatives, notamment la mise en œuvre, l’intégration et l’optimisation d’un système de gestion de la relation client (GRC), la création d’un portail de commande B2B et d’un site de commerce électronique D2C, l’intégration de l’EDI, et bien d’autres choses encore. Nous mettrons également en œuvre et testerons de nouvelles mesures d’analyse marketing et de service à la clientèle qui optimiseront notre soutien aux consommateurs finaux et nos relations commerciales, amélioreront la performance des produits et garantiront la satisfaction des clients.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Oakville
Federal Riding (French)
Oakville
Federal Riding Number
35072
NAICS Code
33522
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
122668205
Recipient City
Oakville|Oakville
Recipient Country
CA
Recipient Legal Name
UNIQUE APPLIANCES LTD.
Recipient Operating Name
Unique Appliances
Recipient Postal Code
L6L 5L7
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2024-2025-Q1-1018598
