Contribution: Industrial Research Assistance Program – Contributions to Firms
Prime Datalytics inc.
$150,000.00
Meta DSP: a multi-DSP trading desk with AI/ML
EF 2022-23 · 2022-12-01
Résumé
The project is to automate the entire programmatic advertising buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs (demand-side platforms). This will enable smaller agencies to better control their margins while driving material, cost-saving efficiencies.
This project is to create the AI-enabled database which employs data science and machine learning/AI algorithms which will serve as the base for the future Meta DSP software application.
The AI-enabled database will be unique insofar as it will be able to both store and process very large amounts of data using sophisticated, and yet undeveloped, machine learning algorithms.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Toronto|Toronto, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
755586112
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Additional Information
This agreement has been amended 1 time(s). The total amended value is 150,000 dollars.
Additional Information (French)
Cet accord a été modifié 1 fois La valeur totale des modifications est de 150 000 dollars.
Agreement End Date
2023-07-31
Agreement Number
1000242
Agreement Start Date
2022-12-01
Agreement Title
Meta DSP: a multi-DSP trading desk with AI/ML
Agreement Title (French)
Meta DSP : un pupitre de négociation multi-DSP avec IA/AA
Agreement Type
Contribution
Agreement Value
$150,000.00
Amendment Date
2023-02-24
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project is to automate the entire programmatic advertising buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs (demand-side platforms). This will enable smaller agencies to better control their margins while driving material, cost-saving efficiencies.
This project is to create the AI-enabled database which employs data science and machine learning/AI algorithms which will serve as the base for the future Meta DSP software application.
The AI-enabled database will be unique insofar as it will be able to both store and process very large amounts of data using sophisticated, and yet undeveloped, machine learning algorithms.
Description (French)
Le projet consiste à automatiser l’ensemble du cycle d’achat de publicité programmatique — de la phase de données/planification à la phase d’achat/exécution, puis à une approche automatisée, mais agnostique, des DSP (plateformes côté demande). Les petites agences pourront ainsi mieux contrôler leurs marges tout en réalisant des économies matérielles et financières. Ce projet vise à créer une base de données basée sur l’intelligence artificielle qui utilise la science des données et l’apprentissage automatique/les algorithmes d’intelligence artificielle qui serviront de base à la future application logicielle Meta DSP. La base de données basée sur l’IA sera unique dans la mesure où elle sera capable de stocker et de traiter de très grandes quantités de données à l’aide d’algorithmes d’apprentissage automatique sophistiqués et encore non développés.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Spadina--Fort York
Federal Riding (French)
Spadina--Fort York
Federal Riding Number
35101
NAICS Code
5112
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
755586112
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Prime Datalytics inc.
Recipient Operating Name
PDi
Recipient Postal Code
M5J 2M4
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2022-2023-Q4-1000242
