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Program directory · Canadian Heritage

Cultural Marketplace Framework

Program code
BSD02 (CH)
Core responsibility
Creativity, Arts and Culture
In Departmental Plans
2018-19 – 2026-27 · New since an earlier plan

What it does

This program supports marketplace conditions for a strong, innovative and competitive cultural sector. This is accomplished through measures that foster the creation of and access to diverse Canadian cultural content that is valued at home and abroad. The program conducts monitoring, research and analysis of emerging trends, of industry performance and of the needs and interests of Canadians to provide evidence-based policy advice related to the cultural marketplace. It is responsible for policy development and advice to ensure a responsive legislative and policy framework in support of Canada’s cultural sector and the role it plays in enriching the cultural, political, social and economic fabric of Canada. It also ensures that Canadians have access to more safe, diverse and secure digital environment and aims to strengthen citizen resilience to online disinformation and other online harms. It includes the Broadcasting Act, Canada’s Policy on Audiovisual Treaty Coproduction, the Investment Canada Act, and the Copyright Act. This program also provides advice on international trade negotiations related to Canada’s cultural interests.

Source: the department's Program Inventory, via GC InfoBase.

History and lineage

First appears in GC InfoBase's actual spending by program in 2018-19. The data does not record when a program was created; it may be older than its first appearance here, which is limited by the sources (program spending starts in 2010-11, Departmental Plans in 2018-19).

2018-192019-202020-212021-222022-232023-242024-252025-262026-272027-282028-29Cultural Marketplace Framework 2018-19: $25.7MCultural Marketplace Framework 2019-20: $30MCultural Marketplace Framework 2020-21: $33.9MCultural Marketplace Framework 2021-22: $36.8MCultural Marketplace Framework 2022-23: $37.8MCultural Marketplace Framework 2023-24: $34MCultural Marketplace Framework 2024-25: $39.5MCultural Marketplace Framework 2025-26: $53.6MCultural Marketplace Framework 2026-27: $15.8MCultural Marketplace Framework 2027-28: $11MCultural Marketplace Framework 2028-29: $11MCultural Marketplace Framework
Bars: spending by fiscal year (dark: actual; light: actual restated on the 2017-18 program structure; outlined: the latest plan's forecast; grey: related programs). Bands: each program in the lineage over the years it has data.
ProgramRelationYears with dataActual spending over those years
Cultural Marketplace FrameworkThis program2018-19 – 2028-29$238M

No earlier or later program in the same department has a similar name.

Significant changes in scope and budget

Detected from the data: renames between plans, programs it appears to replace, merge with or split into (matched by name), year-over-year changes in spending of at least 25% and $5M, or in employees of at least 20% and 25 FTEs, linked budget measures, and results indicators added or dropped.

YearWhat changedSource
2023-24Indicators added: Gross domestic product (GDP) of the Canadian cultural sector.Departmental Results Framework (GC InfoBase)
2023-24Indicators dropped: Gross domestic product (GDP) of the Canadian cultural sector (in billions of dollars).Departmental Results Framework (GC InfoBase)
2025Budget 2025 measure “Strengthening Canadians' Resilience against Online Disinformation through the Digital Citizen Initiative”: $28M in total over its years (linked to this program by name, a best-effort match).Budget 2025, PDF page 282
2025-26Planned spending $53.6M, against $39.5M in 2024-25 (+36%).Latest Departmental Plan
2026-27Planned employees (FTEs) 93, against 130 in 2025-26 (−28%).FTEs (GC InfoBase)
2026-27Planned spending $15.8M, against $53.6M in 2025-26 (−71%).Latest Departmental Plan

Success criteria

The program's indicators from its department's Departmental Results Framework: the target set in each year's plan, and the result reported the following year. Source: GC InfoBase.

Historical: targets against results

Gross domestic product (GDP) of the Canadian cultural sector.
Expected result: Creative industries are successful in the digital economy, foster creativity and contribute to economic growth.
$61B2023-24✓ met$65.3B2024-25✓ met

Bars: result reported. Dashed line: target.

Report yearTargetDueResultStatus
2023-24≥ $56B2024$61BMet
2024-25≥ $62B2025$65.3BMet
Number of jobs in the cultural sector.
Expected result: Creative industries are successful in the digital economy, foster creativity and contribute to economic growth.
635,9002019-20– no result578,6972020-21✗ not met653,7802021-22✗ not met711,9852022-23✓ met642,7512023-24✓ met668,3572024-25✗ not met

Bars: result reported. Dashed line: target.

Report yearTargetDueResultStatus
2019-20≥ 635,9002020—
According to the Statistics Canada release schedule, 2019 data will be unavailable until 2021.
No result reported
2020-21≥ 673,1382021578,697
The COVID-19 pandemic had a large impact on cultural sector jobs. Methodology was modified. Calculated using the June 28, 2021 release of the Culture Satellite Account National Culture Indicators, released quarterly. This is the total of culture jobs in the Government’s 2020–21 fiscal year, divided by four.
Not met
2021-22≥ 673,1382022653,780
Result obtained from Statistics Canada’s quarterly national culture and sports indicators as of July 2022 data release. Result is an average of quarterly jobs figures for the total culture domain from Q2 2021 to Q1 2022. Note that Statistics Canada may retroactively revise figures in future data releases
Not met
2022-23≥ 615,0002023711,985Met
2023-24≥ 615,0002024642,751Met
2024-25≥ 710,0002025668,357
The number of jobs in the cultural sector in 2024–25 was lower than expected due to corporate responses to changing consumer behaviour, slower recovery in certain sub-sectors, and rising inflation and operational costs.
Not met
Gross domestic product (GDP) of the Canadian cultural sector (in billions of dollars).
Expected result: Creative industries are successful in the digital economy, foster creativity and contribute to economic growth.
552019-20– no result51,000,000,0002020-21✓ met6,100,000,000,0002021-22✓ met62.012022-23✓ met

Bars: result reported. Dashed line: target.

Report yearTargetDueResultStatus
2019-20≥ 552020—
According to the Statistics Canada release schedule, 2019 data will be unavailable until 2021.
No result reported
2020-21≥ 55202151,000,000,000
The COVID-19 pandemic had a dramatic impact on cultural sector GDP. Methodology was modified. Calculated using the June 28, 2021 release of the Culture Satellite Account National Culture Indicators, released quarterly. This is the total of Culture GDP for the Government’s 2020-21 fiscal year.
Met
2021-22≥ 5520226,100,000,000,000Met
2022-23≥ 56202362.01Met

Current: the 2026-27 plan's targets

Gross domestic product (GDP) of the Canadian cultural sector.
Expected result: Creative industries are successful in the digital economy, foster creativity and contribute to economic growth.
$66B2026-27

Bars: result reported. Dashed line: target.

Report yearTargetDueResultStatus
2026-27≥ $66B2027—Planned
Number of jobs in the cultural sector.
Expected result: Creative industries are successful in the digital economy, foster creativity and contribute to economic growth.
644,3632026-27

Bars: result reported. Dashed line: target.

Report yearTargetDueResultStatus
2026-27≥ 644,3632027—Planned

Future goals: targets due after 2026-27

No targets with a later due date.

Spending and employees: planned against actual

Spending

2018-19: $11.2M2018-19: $25.7M2018-192019-20: $26M2019-20: $30M2019-202020-21: $29.5M2020-21: $33.9M2020-212021-22: $29.1M2021-22: $36.8M2021-222022-23: $37M2022-23: $37.8M2022-232023-24: $25.5M2023-24: $34M2023-242024-25: $43.7M2024-25: $39.5M2024-252025-26: $53.6M2025-262026-27: $15.8M2026-272027-28: $11M2027-282028-29: $11M2028-29
Outlined bar: planned in that year's Departmental Plan (dashed: the latest plan, for years not yet reported). Filled bar: actual.
Show the numbers
Fiscal yearPlannedActual
2018-19$11.2M$25.7M
2019-20$26M$30M
2020-21$29.5M$33.9M
2021-22$29.1M$36.8M
2022-23$37M$37.8M
2023-24$25.5M$34M
2024-25$43.7M$39.5M
2025-26$53.6M—
2026-27$15.8M—
2027-28$11M*—
2028-29$11M*—

Employees (FTEs)

2018-19: 1022018-19: 1262018-192019-20: 1292019-20: 1352019-202020-21: 1382020-21: 1292020-212021-22: 1312021-22: 1332021-222022-23: 1162022-23: 1312022-232023-24: 1322023-24: 1122023-242024-25: 1232024-25: 1202024-252025-26: 1302025-262026-27: 932026-272027-28: 802027-282028-29: 792028-29
Outlined bar: planned in that year's Departmental Plan (dashed: the latest plan, for years not yet reported). Filled bar: actual.
Show the numbers
Fiscal yearPlannedActual
2018-19102126
2019-20129135
2020-21138129
2021-22131133
2022-23116131
2023-24132112
2024-25123120
2025-26130—
2026-2793—
2027-2880*—
2028-2979*—

Planned spending, plan by plan

Each row is one year's Departmental Plan and its forecast for the next three fiscal years; read a column down to see how the forecast for one year changed. The last row is what was actually spent. Click an amount for its source. Biggest changes in federal spending plans

Actual spending is from Departmental Results Reports and the Public Accounts, as published in GC InfoBase. FTEs are full-time equivalents.