Program directory · National Film Board
Promotion of works and National Film Board outreach
- Department
- National Film Board
- Program code
- BSP02 (NFB)
- Core responsibility
- Content accessibility and audience engagement
- In Departmental Plans
- 2018-19 – 2025-26 · Appeared and later dropped
What it does
This program is dedicated to making the National Film Board and its works better known in Canada and abroad. Program activities generally include promoting National Film Board audiovisual works and themed compilations at major festivals, on the national and international markets and at major industry events, as well as marketing and promoting retrospectives of National Film Board works and pre-eminent National Film Board filmmakers (Norman McLaren, Pierre Perrault, Alanis Obomsawin). The program also leads many public relations and promotional activities in the cultural sector and film industry, including National Film Board involvement in roundtables, contests and award ceremonies, facilitated through partnerships and collaborations with both public and private sectors, with the National Film Board working in close collaboration with industry.
Source: the department's Program Inventory, via GC InfoBase.
History and lineage
First appears in GC InfoBase's actual spending by program in 2018-19. The data does not record when a program was created; it may be older than its first appearance here, which is limited by the sources (program spending starts in 2010-11, Departmental Plans in 2018-19).
| Program | Relation | Years with data | Actual spending over those years |
|---|---|---|---|
| Promotion of works and National Film Board outreach | This program | 2018-19 – 2027-28 | $89.6M |
No earlier or later program in the same department has a similar name.
Significant changes in scope and budget
Detected from the data: renames between plans, programs it appears to replace, merge with or split into (matched by name), year-over-year changes in spending of at least 25% and $5M, or in employees of at least 20% and 25 FTEs, linked budget measures, and results indicators added or dropped.
| Year | What changed | Source |
|---|---|---|
| 2020-21 | Spending $9.3M, against $17M in 2019-20 (−45%). | Actual spending (GC InfoBase) |
Success criteria
The program's indicators from its department's Departmental Results Framework: the target set in each year's plan, and the result reported the following year. Source: GC InfoBase.
Historical: targets against results
Bars: result reported. Dashed line: target.
| Report year | Target | Due | Result | Status |
|---|---|---|---|---|
| 2018-19 | ≥ 3,500 | 2019 | 5,122 | Met |
| 2019-20 | ≥ 3,700 | 2020 | 18,662 The results for this indicator surpassed by far the target of 3,700 by March 2020, reaching a total of 18,662 in 2019–2020 (compared to 5,122 in 2018–2019). This difference is due to a change in methodology in the tracking of NFB mentions in the national and international media. In order to have a more accurate and comprehensive way of tracking this indicator, the NFB switched to the vendor CISIO… | Met |
| 2020-21 | ≥ 5,000 | 2021 | 22,608 The target was set up with a previous methodology (manual search by Google). With Cision as the vendor, we are able to catch more NFB mentions | Met |
| 2021-22 | ≥ 15,000 | 2022 | 17,863 | Met |
| 2022-23 | ≥ 15,000 | 2023 | 15,421 | Met |
| 2023-24 | ≥ 1,000 | 2024 | 17,483 We would like to mention that an error was made when entering the target for this indicator for the year 2023-2024. The target for 2023-2024 was 10,000 mentions in the national and international media. | Met |
| 2024-25 | ≥ 7,000 | 2025 | 16,188 | Met |
Bars: result reported. Dashed line: target.
| Report year | Target | Due | Result | Status |
|---|---|---|---|---|
| 2018-19 | ≥ 27% | 2019 | 27% | Met |
| 2019-20 | ≥ 27% | 2020 | 29% | Met |
| 2020-21 | ≥ 27% | 2021 | 27% | Met |
| 2021-22 | ≥ 27% | 2022 | 33% | Met |
| 2022-23 | ≥ 27% | 2023 | 27% | Met |
| 2023-24 | ≥ 27% | 2024 | 20% The decrease in the percentage of NFB works selected to screen at festivals can be attributed to the growth of the audiovisual offer in the Canadian and world markets, and to the increasingly competitive climate in which the NFB operates. In fact, festivals, and especially international festivals, have recently seen a sharp increase in the number of works submitted. | Not met |
| 2024-25 | ≥ 20% | 2025 | 26% | Met |
Current: the 2026-27 plan's targets
No indicators in the 2026-27 plan.
Future goals: targets due after 2026-27
No targets with a later due date.
Spending and employees: planned against actual
Spending
Show the numbers
| Fiscal year | Planned | Actual |
|---|---|---|
| 2018-19 | $9.8M | $16.4M |
| 2019-20 | $9M | $17M |
| 2020-21 | $8.9M | $9.3M |
| 2021-22 | $9.5M | $9.9M |
| 2022-23 | $9.6M | $11.9M |
| 2023-24 | $9.8M | $11.6M |
| 2024-25 | $10.7M | $13.5M |
| 2025-26 | $11M | — |
| 2026-27 | $11.1M* | — |
| 2027-28 | $11.1M* | — |
Employees (FTEs)
Show the numbers
| Fiscal year | Planned | Actual |
|---|---|---|
| 2018-19 | 63 | 61 |
| 2019-20 | 60 | 63 |
| 2020-21 | 60 | 50 |
| 2021-22 | 60 | 59 |
| 2022-23 | 57 | 67 |
| 2023-24 | 65 | 68 |
| 2024-25 | 67 | 56 |
| 2025-26 | 60 | — |
| 2026-27 | 60* | — |
| 2027-28 | 60* | — |
Planned spending, plan by plan
Each row is one year's Departmental Plan and its forecast for the next three fiscal years; read a column down to see how the forecast for one year changed. The last row is what was actually spent. Click an amount for its source. Biggest changes in federal spending plans
| Plan | 2018-19 | 2019-20 | 2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 | 2025-26 | 2026-27 | 2027-28 |
|---|---|---|---|---|---|---|---|---|---|---|
| 2018-19 plan | $9,829,113 | $8,335,196 | $8,335,082 | |||||||
| 2019-20 plan | $9,019,328 | $8,322,741 | $8,322,741 | |||||||
| 2020-21 plan | $8,937,143 | $9,021,267 | $9,048,991 | |||||||
| 2021-22 plan | $9,471,170 | $9,505,523 | $9,505,523 | |||||||
| 2022-23 plan | $9,634,104 | $9,602,826 | $9,600,704 | |||||||
| 2023-24 plan | $9,827,903 | $9,852,903 | $9,871,903 | |||||||
| 2024-25 plan | $10,652,340 | $9,535,701 | $9,535,701 | |||||||
| 2025-26 plan | $11,035,707 | $11,076,760 | $11,076,760 | |||||||
| Actual | $16,449,185 | $16,982,161 | $9,309,678 | $9,947,599 | $11,862,619 | $11,579,345 | $13,508,296 |
Actual spending is from Departmental Results Reports and the Public Accounts, as published in GC InfoBase. FTEs are full-time equivalents.
