Public Engagement

Department: National Film Board
Program code: BYZ02 (NFB)
Core responsibility: Interpret Canada to Canadians and Other Nations
In Departmental Plans: 2026-27 – 2026-27 · New since an earlier plan

What it does

This program ensures that National Film Board (NFB) works are widely accessible and meaningfully experienced by Canadian and international audiences. Through a multi-faceted distribution strategy that includes festivals, community screenings, theatrical releases, educational institutions and digital platforms, the program connects diverse publics with original Canadian storytelling.

Public Engagement also encompasses promotional and outreach efforts that raise awareness of the NFB’s works and thematic collections. These include participation in major cultural and industry events, media campaigns, curated retrospectives and collaborations with public and private partners. By fostering dialogue, supporting discoverability and expanding audience reach, the program advances the NFB’s cultural mandate and ensures that its productions contribute to public discourse in Canada and abroad.

Source: the department's Program Inventory, via GC InfoBase.

History and lineage

First appears in the Departmental Plans in 2026-27. The data does not record when a program was created; it may be older than its first appearance here, which is limited by the sources (program spending starts in 2010-11, Departmental Plans in 2018-19).

Bars: spending by fiscal year (dark: actual; light: actual restated on the 2017-18 program structure; outlined: the latest plan's forecast; grey: related programs). Bands: each program in the lineage over the years it has data.

Program	Relation	Years with data	Actual spending over those years
Public Engagement	This program	2026-27 – 2028-29	—

No earlier or later program in the same department has a similar name.

Significant changes in scope and budget

Detected from the data: renames between plans, programs it appears to replace, merge with or split into (matched by name), year-over-year changes in spending of at least 25% and $5M, or in employees of at least 20% and 25 FTEs, linked budget measures, and results indicators added or dropped.

No significant changes detected.

Success criteria

The program's indicators from its department's Departmental Results Framework: the target set in each year's plan, and the result reported the following year. Source: GC InfoBase.

Historical: targets against results

No results reported yet.

Current: the 2026-27 plan's targets

Number of NFB films selected for national and international competitive film festivals

Expected result: The NFB is recognized publicly in media, film festivals and industry events, in Canada and around the world