Program directory · Parks Canada
Public Understanding and Appreciation
- Department
- Parks Canada
- Program code
- BGW12 (PCA)
- Core responsibility
- Protecting and Presenting Canada's Natural and Cultural Heritage
- In Departmental Plans
- 2026-27 – 2026-27 · New since an earlier plan
What it does
The Public Understanding and Appreciation Program is dedicated to increasing awareness and appreciation of Parks Canada's invaluable services, which include the preservation of history, the protection of ecosystems, economic contributions, maintaining vital services, and fostering a sense of belonging and pride in Canada's precious places.
By engaging with Indigenous partners, stakeholders, and the public, the program highlights the policy and communications work and daily interactions behind thousands of points of contact, leading to positive impressions and public support resulting in understanding, appreciation and action.
These efforts include community engagement on conservation and presentation efforts, partnerships with local organizations, digital presence and engagement, and regional outreach, all of which play a crucial role in connecting Canadians and inspiring their involvement in the protection and presentation of the natural and cultural heritage of Parks Canada.
Working in collaboration with Indigenous partners, the program contributes to the public's awareness and understanding of Indigenous heritage. Nationwide and international initiatives further connect the public with protected heritage places, fostering a deeper appreciation for ecosystem health and the diversity of people and histories within Canada.
Ultimately, the program aims to inspire support for participative involvement to ensure that the benefits of protected places are enjoyed by all Canadians and encourage their participation in these preservation efforts.
Source: the department's Program Inventory, via GC InfoBase.
History and lineage
First appears in the Departmental Plans in 2026-27. The data does not record when a program was created; it may be older than its first appearance here, which is limited by the sources (program spending starts in 2010-11, Departmental Plans in 2018-19).
| Program | Relation | Years with data | Actual spending over those years |
|---|---|---|---|
| Public Understanding and Appreciation | This program | 2026-27 – 2028-29 | — |
No earlier or later program in the same department has a similar name.
Significant changes in scope and budget
Detected from the data: renames between plans, programs it appears to replace, merge with or split into (matched by name), year-over-year changes in spending of at least 25% and $5M, or in employees of at least 20% and 25 FTEs, linked budget measures, and results indicators added or dropped.
No significant changes detected.
Success criteria
The program's indicators from its department's Departmental Results Framework: the target set in each year's plan, and the result reported the following year. Source: GC InfoBase.
Historical: targets against results
No results reported yet.
Current: the 2026-27 plan's targets
Bars: result reported. Dashed line: target.
| Report year | Target | Due | Result | Status |
|---|---|---|---|---|
| 2026-27 | ≥ 80% | 2027 | — | Planned |
Future goals: targets due after 2026-27
No targets with a later due date.
Spending and employees: planned against actual
Spending
Show the numbers
| Fiscal year | Planned | Actual |
|---|---|---|
| 2026-27 | $71.3M | — |
| 2027-28 | $59.3M* | — |
| 2028-29 | $53.2M* | — |
Employees (FTEs)
Show the numbers
| Fiscal year | Planned | Actual |
|---|---|---|
| 2026-27 | 417 | — |
| 2027-28 | 396* | — |
| 2028-29 | 367* | — |
Planned spending, plan by plan
Each row is one year's Departmental Plan and its forecast for the next three fiscal years; read a column down to see how the forecast for one year changed. The last row is what was actually spent. Click an amount for its source. Biggest changes in federal spending plans
| Plan | 2026-27 | 2027-28 | 2028-29 |
|---|---|---|---|
| 2026-27 plan | $71,299,151 | $59,282,593 | $53,229,321 |
| Actual |
Actual spending is from Departmental Results Reports and the Public Accounts, as published in GC InfoBase. FTEs are full-time equivalents.