Program directory · Treasury Board of Canada Secretariat

Communications and Federal Identity Policies and Initiatives

Department: Treasury Board of Canada Secretariat
Program code: BXB08 (TBC)
Core responsibility: Administrative Leadership
In Departmental Plans: 2019-20 – 2026-27 · New since an earlier plan

What it does

The Communications and Federal Identity Policy program is responsible for setting the requirements that enable departments to provide Canadians with information about Government of Canada decisions, policies, programs and services and support the use of a single, consistent, and coherent identity of the Government of Canada. The program provides guidance, policy interpretations and strategic advice; and monitors policy compliance. This includes community support and outreach.

Source: the department's Program Inventory, via GC InfoBase.

History and lineage

First appears in GC InfoBase's actual spending by program in 2019-20. The data does not record when a program was created; it may be older than its first appearance here, which is limited by the sources (program spending starts in 2010-11, Departmental Plans in 2018-19).

Bars: spending by fiscal year (dark: actual; light: actual restated on the 2017-18 program structure; outlined: the latest plan's forecast; grey: related programs). Bands: each program in the lineage over the years it has data.

Program	Relation	Years with data	Actual spending over those years
Communications and Federal Identity Policies and Initiatives	This program	2019-20 – 2028-29	$15.2M

No earlier or later program in the same department has a similar name.

Significant changes in scope and budget

Detected from the data: renames between plans, programs it appears to replace, merge with or split into (matched by name), year-over-year changes in spending of at least 25% and $5M, or in employees of at least 20% and 25 FTEs, linked budget measures, and results indicators added or dropped.

Year	What changed	Source
2020-21	Indicators added: Percentage of Canadians who perceive government advertising as non-partisan	Departmental Results Framework (GC InfoBase)
2020-21	Indicators dropped: Percentage of communications products on official social media accounts that are clearly identified as a GC product by the global identifier, the Canada wordmark.	Departmental Results Framework (GC InfoBase)

Success criteria

The program's indicators from its department's Departmental Results Framework: the target set in each year's plan, and the result reported the following year. Source: GC InfoBase.

Historical: targets against results

Percentage of Canadians who perceive government advertising as non-partisan

Expected result: The Government of Canada is clearly and consistently identified, and its communications with the public are effective and non-partisan

Bars: result reported. Dashed line: target.

Report year	Target	Due	Result	Status
2020-21	≥ 70%	2021	89%	Met
2021-22	≥ 80%	2022	87%	Met
2022-23	≥ 80%	2023	88%	Met
2023-24	≥ 80%	2024	88% Target met	Met
2024-25	≥ 80%	2025	88%	Met

Percentage of communications products on official social media accounts that are clearly identified as a GC product by the global identifier, the Canada wordmark.

Expected result: Departments apply the Government of Canada's identity consistently and according to the requirements of the policy.

Bars: result reported. Dashed line: target.

Report year	Target	Due	Result	Status
2019-20	≥ 80%	2020	87%	Met

Current: the 2026-27 plan's targets

Percentage of Canadians who perceive government advertising as non-partisan

Expected result: The Government of Canada is clearly and consistently identified, and its communications with the public are effective and non-partisan

Bars: result reported. Dashed line: target.

Report year	Target	Due	Result	Status
2026-27	≥ 80%	2027	—	Planned

Future goals: targets due after 2026-27

No targets with a later due date.

Spending and employees: planned against actual

Spending

Outlined bar: planned in that year's Departmental Plan (dashed: the latest plan, for years not yet reported). Filled bar: actual.

Show the numbers

Fiscal year	Planned	Actual
2019-20	$861K	$3.3M
2020-21	$858K	$2.9M
2021-22	$943K	$2.2M
2022-23	$934K	$2.5M
2023-24	$935K	$1.7M
2024-25	$1.1M	$2.6M
2025-26	$1.2M	—
2026-27	$2.5M	—
2027-28	$2.5M*	—
2028-29	$1.1M*	—

Employees (FTEs)

Outlined bar: planned in that year's Departmental Plan (dashed: the latest plan, for years not yet reported). Filled bar: actual.

Show the numbers

Fiscal year	Planned	Actual
2019-20	16	20
2020-21	16	18
2021-22	16	18
2022-23	16	19
2023-24	16	11
2024-25	16	13
2025-26	16	—
2026-27	15	—
2027-28	15*	—
2028-29	14*	—

Planned spending, plan by plan

Each row is one year's Departmental Plan and its forecast for the next three fiscal years; read a column down to see how the forecast for one year changed. The last row is what was actually spent. Click an amount for its source. Biggest changes in federal spending plans

Plan	2019-20	2020-21	2021-22	2022-23	2023-24	2024-25	2025-26	2026-27	2027-28	2028-29
2019-20 plan	$861,297	$861,297	$861,297
2020-21 plan		$857,952	$857,952	$857,952
2021-22 plan			$943,480	$943,434	$943,434
2022-23 plan				$933,789	$933,789	$933,789
2023-24 plan					$935,257	$935,256	$935,256
2024-25 plan						$1,137,002	$1,145,085	$1,145,026
2025-26 plan							$1,158,992	$1,158,932	$1,158,932
2026-27 plan								$2,453,060	$2,491,990	$1,092,836
Actual	$3,297,391	$2,907,502	$2,245,772	$2,461,752	$1,694,786	$2,592,406

Actual spending is from Departmental Results Reports and the Public Accounts, as published in GC InfoBase. FTEs are full-time equivalents.